Client Spotlight: Steve Voelker, Realtor®
Business Profile:
Steve Voelker is a Realtor® in Edmond, Oklahoma specializing in unbundled services. Fee for service is a new concept for the Oklahoma City real estate market and Steve spends a good deal of his time evangelizing the new offerings while touting his free buyer's services and traditional, commission-based selling.
Summary of Customer's Marketing Needs

Steve came to bwanabob creative with several requests:

  • Create an identity for his business that sets him apart from the competition
  • Help to articulate the unbundled services story
  • Develop a web site that sells Steve's services and provides current real estate listings
  • Help to shape direct mail pieces used to create brand awareness and generate listings
  • Write and distribute press releases for events such as the business launch
  • Translate the identity to functional formats including vehicle signage, letterhead and brochures
Product Example
We worked with Steve to design an identity that would be clean and distinct in a variety of different mediums. In the example below, a magnetic sign was created to span the tailgate of a truck. To reduce costs, a 2-color design was selected. A series of four signs, including the one below, boldly branded Steve's vehicle and communicated his essential message while maintaining the requisite legibility for an easy read in traffic.
Design For Magnetic Vehicle Sign Installed on Tailgate

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Client's Web Site:
Solutions Delivered:
  • Marketing Consultation
  • Identity Creation
  • Web Site Design, Development and Maintenance
  • Copywriting
  • Vehicle Signage Design
  • Public Relations